It won't be long before Facebook's 1.6 billion users have
more ways to quickly express their feelings on the world's largest social
network.
After four months of testing outside the U.S., Facebook CEO
Mark Zuckerberg says five new emotions will be added to the social network
throughout the world "pretty soon."
Zuckerberg didn't give a more concrete timetable while
discussing the new feature with analysts in a Wednesday conference call.
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| The New Facebook Like Buttons |
The additional options will expand Facebook beyond the
renowned thumbs-up symbol that people click on to show they like a comment,
photo or video posted on the social network.
The new reactions will include symbols for
"angry," ''sad," ''wow," ''haha," ''yay" and
"love."
Facebook has been testing the different reactions in Chile,
the Philippines, Portugal, Ireland, Spain, Japan and Colombia.
Earlier Wednesday, Facebook reported a 52 percent jump in
quarterly revenue as it sold more ads targeted at a fast-growing number of
mobile users.
Total revenue rose to $5.84 billion from $3.85 billion a
year earlier, with ad revenue increasing 56.8 percent to $5.64 billion in the
holiday shopping period, when spending on advertising typically spikes.
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| Mark Zuckerberg, Founder & CEO of Facebook |
Excluding some items, the company earned 79 cents per share.
Analysts on average had expected earnings of 68 cents per share and revenue of
$5.37 billion, according to Thomson Reuters I/B/E/S.
Apart from focusing on mobile, Facebook has been ramping up
spending on what it calls "big bets," including virtual reality,
artificial intelligence and drones to connect the remotest parts of the world
to the Internet.
Zuckerberg, who returned from two months of paternity leave
on Monday, has said virtual reality represents the next major computing
platform.
In January, Facebook began taking orders for a consumer
version of the Oculus Rift, a head-mounted virtual reality unit.
Facebook said it had 1.59 billion monthly active users as of
Dec. 31, up 14 percent from the end of 2014. Of those, 1.44 billion used the
service on mobile devices, an increase of 21 percent.
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